Penguin 2.0 Google Crack Down on Web Spam
- May 14th, 2013
- By David Appleby
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This is a heads up video from Google about upcoming changes to how they rank websites.
This is a heads up video from Google about upcoming changes to how they rank websites.
We launched the new Jungle Produce website yesterday. Jungle Produce is the product brand for FMP Marketing’s Coconut range. FMP supplied a PDF design which we converted to WordPress.
We also provide web hosting and domain management for Jungle Produce.
This is our third revamp of the Tiger Light website. The new design ties in with their current branding. It has been two years since the last redesign and a lot has changed the web world since then. Responsive web design makes it tablet and mobile friendly. It has been optimised to meet Google’s ever changing SEO requirements.
We built the Coconutting photo competition website for Jungle Produce. Entering a funny or interesting photo featuring one of Jungle Produce’s coconuts gets you a chance to win a $5000 Coral Seas Travel voucher. I would be entering myself if not disqualified for having built the website.
New features include a fancy pants media manager with better gallery controls, retina display support and a new responsive base theme.
Make sure you back up your database and files before you upgrade or ask us to do it for you. So far I have only upgraded one site (this one) and had no issues. It is probably best to wait for a security update unless you just can’t wait like me.
There is a WordPress 3.5 video summary here: wordpress.org/news/2012/12/elvin/
WordCamp Sydney has been confirmed for July 21-22nd 2012 at Sydney University.
WordCamp is a conference for WordPress enthusiasts, designers, developers, or anyone who enjoys using WordPress for business or pleasure.
With a range of international and local speakers covering a broad range of topics, showing the incredible variety of uses for WordPress, its sure to be worth attending.
Google has made changes to their ranking algorithm in the last month. They have started heavily penalising web spammers. Web spammers employ black hat techniques such as spamming links on websites including forums, blogs and link farms. The sad fact of this was it worked but not anymore!
They are also cracking down on keyword stuffing.
It made life very difficult for businesses like ours that work within Google’s guidelines. Thankfully we have never employed these techniques so none of our SEO customers have anything to fear.
If you have engaged in any of these techniques you might want to try undo it before Google identifies you.
You can read more about this on Google Webmaster Central Blog
This ecommerce site was long overdue an update as we originally built it in 2006. The new design is cleaner brighter and employs modern coding techniques. We were particularly focussed on SEO while building the site. It is based on VPASP Version 7 which is a huge improvement on previous versions. It’s a reliable ecommerce package with great support.
We worked closely with EC Sustainable to redevelop their website with this sleek design. We provided WordPress training, ongoing support and helped with illustrations as they completed the website content themselves. The home features a jQuery slideshow. Small flash elements are backed up by static images for browsers that don’t support flash.